{"title":"e-guide","description":"","products":[{"product_id":"digital-product","title":"The Becoming Guide: Postpartum Identity Reset","description":"\u003ch3 data-end=\"725\" data-start=\"669\" data-section-id=\"cxig3q\"\u003eFeel Like You've Lost Yourself Since Becoming a Mum?\u003c\/h3\u003e\n\u003cp data-end=\"785\" data-start=\"727\"\u003eYou are not broken, and you are not failing. You are becoming.\u003c\/p\u003e\n\u003cp data-end=\"923\" data-start=\"787\"\u003eThis gentle guide will help you reconnect with who you are beyond the mental load, responsibilities, and constant demands of motherhood.\u003c\/p\u003e\n\u003cp data-end=\"923\" data-start=\"787\"\u003e \u003c\/p\u003e\n\u003ch3 data-end=\"959\" data-start=\"930\" data-section-id=\"10a3y3a\"\u003eWhat You'll Walk Away With\u003c\/h3\u003e\n\u003cp data-end=\"1028\" data-start=\"961\"\u003e✔ A deeper understanding of why motherhood can feel so disorienting\u003c\/p\u003e\n\u003cp data-end=\"1115\" data-start=\"1030\"\u003e✔ Clarity around the parts of yourself you've lost, outgrown, or are ready to reclaim\u003c\/p\u003e\n\u003cp data-end=\"1190\" data-start=\"1117\"\u003e✔ Gentle tools to reconnect with your values, identity, and sense of self\u003c\/p\u003e\n\u003cp data-end=\"1266\" data-start=\"1192\"\u003e✔ Reflection exercises that help you untangle who you are from what you do\u003c\/p\u003e\n\u003cp data-end=\"1325\" data-start=\"1268\"\u003e✔ Practical ways to make space for yourself without guilt\u003c\/p\u003e\n\u003cp data-end=\"1378\" data-start=\"1327\"\u003e✔ Permission to evolve into the next version of you\u003c\/p\u003e\n\u003cp data-end=\"1378\" data-start=\"1327\"\u003e \u003c\/p\u003e\n\u003ch3 data-end=\"1404\" data-start=\"1385\" data-section-id=\"pre5a2\"\u003eInside The Guide\u003c\/h3\u003e\n\u003cp data-end=\"1442\" data-start=\"1406\" data-section-id=\"1f39al\"\u003e\u003cstrong\u003eUnderstanding The Identity Shift\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1591\" data-start=\"1444\"\u003eLearn why so many women feel disconnected from themselves after becoming mothers and why this experience is far more common than people talk about.\u003c\/p\u003e\n\u003cp data-end=\"1623\" data-start=\"1593\" data-section-id=\"wah7xc\"\u003e\u003cstrong\u003eReconnecting With Yourself\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1718\" data-start=\"1625\"\u003eThoughtful prompts and exercises designed to help you remember who you are beyond motherhood.\u003c\/p\u003e\n\u003cp data-end=\"1747\" data-start=\"1720\" data-section-id=\"1w215x5\"\u003e\u003cstrong\u003eReclaiming What Matters\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1828\" data-start=\"1749\"\u003eIdentify the interests, dreams, values and priorities that still matter to you.\u003c\/p\u003e\n\u003cp data-end=\"1863\" data-start=\"1830\" data-section-id=\"1v33lff\"\u003e\u003cstrong\u003eGentle Nervous System Support\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1945\" data-start=\"1865\"\u003eSimple grounding tools to help you feel calmer, more present and more connected.\u003c\/p\u003e\n\u003cp data-end=\"1968\" data-start=\"1947\" data-section-id=\"nvow9\"\u003e\u003cstrong\u003eYour Next Chapter\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"2036\" data-start=\"1970\"\u003eCreate a realistic plan to nurture yourself alongside your family.\u003c\/p\u003e\n\u003cp data-end=\"2036\" data-start=\"1970\"\u003e \u003c\/p\u003e\n\u003ch3 data-end=\"2073\" data-start=\"2043\" data-section-id=\"1vzxf4q\"\u003eThis Guide Is For You If...\u003c\/h3\u003e\n\u003cp data-end=\"2130\" data-start=\"2075\"\u003e✓ You often think \"I don't even know who I am anymore.\"\u003c\/p\u003e\n\u003cp data-end=\"2170\" data-start=\"2132\"\u003e✓ You miss parts of your pre-mum self.\u003c\/p\u003e\n\u003cp data-end=\"2230\" data-start=\"2172\"\u003e✓ You feel guilty for wanting something that's just yours.\u003c\/p\u003e\n\u003cp data-end=\"2298\" data-start=\"2232\"\u003e✓ You feel disconnected from your confidence, purpose or identity.\u003c\/p\u003e\n\u003cp data-end=\"2362\" data-start=\"2300\"\u003e✓ You want support that feels gentle rather than overwhelming.\u003c\/p\u003e\n\u003cp data-end=\"2362\" data-start=\"2300\"\u003e \u003c\/p\u003e\n\u003ch3 data-end=\"2390\" data-start=\"2369\" data-section-id=\"1c70flt\"\u003eImagine Feeling...\u003c\/h3\u003e\n\u003cp data-end=\"2418\" data-start=\"2392\"\u003e✨ More like yourself again\u003c\/p\u003e\n\u003cp data-end=\"2452\" data-start=\"2420\"\u003e✨ Clearer on what matters to you\u003c\/p\u003e\n\u003cp data-end=\"2501\" data-start=\"2454\"\u003e✨ Less guilty about prioritising your own needs\u003c\/p\u003e\n\u003cp data-end=\"2548\" data-start=\"2503\"\u003e✨ More confident in this season of motherhood\u003c\/p\u003e","brand":"The Becoming Co.","offers":[{"title":"Default Title","offer_id":43349651587190,"sku":"TBC001","price":19.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/4986\/7638\/files\/1_30acf0db-e8d8-45c6-9fc1-66d4b0d83a75.png?v=1777431318"},{"product_id":"gentle-healing-after-miscarriage","title":"Gentle Healing After Miscarriage","description":"\u003ch3 data-section-id=\"gbnnbp\" data-start=\"2624\" data-end=\"2683\"\u003eA Gentle Companion For The Days No One Prepared You For\u003c\/h3\u003e\n\u003cp data-start=\"2685\" data-end=\"2712\"\u003ePregnancy loss changes you.\u003c\/p\u003e\n\u003cp data-start=\"2714\" data-end=\"2802\"\u003eThis guide won't rush your healing, minimise your grief, or tell you to \"stay positive.\"\u003c\/p\u003e\n\u003cp data-start=\"2804\" data-end=\"2934\"\u003eInstead, it offers a safe place to process what you're carrying and navigate the complicated emotions that can follow miscarriage.\u003c\/p\u003e\n\u003cp data-start=\"2804\" data-end=\"2934\"\u003e \u003c\/p\u003e\n\u003ch3 data-section-id=\"9zpwb6\" data-start=\"2941\" data-end=\"2967\"\u003eWhat You'll Find Inside\u003c\/h3\u003e\n\u003cp data-start=\"2969\" data-end=\"3035\"\u003e✔ Compassionate guidance for navigating grief after pregnancy loss\u003c\/p\u003e\n\u003cp data-start=\"3037\" data-end=\"3092\"\u003e✔ Reflection prompts to help process difficult emotions\u003c\/p\u003e\n\u003cp data-start=\"3094\" data-end=\"3141\"\u003e✔ Space to honour your baby and your experience\u003c\/p\u003e\n\u003cp data-start=\"3143\" data-end=\"3214\"\u003e✔ Practical tools for coping with triggers, anniversaries and hard days\u003c\/p\u003e\n\u003cp data-start=\"3216\" data-end=\"3283\"\u003e✔ Support for navigating relationships and conversations after loss\u003c\/p\u003e\n\u003cp data-start=\"3285\" data-end=\"3340\"\u003e✔ Gentle reminders that there is no right way to grieve\u003c\/p\u003e\n\u003cp data-start=\"3285\" data-end=\"3340\"\u003e \u003c\/p\u003e\n\u003ch3 data-section-id=\"pre5a2\" data-start=\"3347\" data-end=\"3366\"\u003eInside The Guide\u003c\/h3\u003e\n\u003cp data-section-id=\"1fvew8y\" data-start=\"3368\" data-end=\"3403\"\u003e\u003cstrong\u003eUnderstanding Miscarriage Grief\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"3405\" data-end=\"3466\"\u003eExplore the many ways grief can show up after pregnancy loss.\u003c\/p\u003e\n\u003cp data-section-id=\"kxbcn6\" data-start=\"3468\" data-end=\"3498\"\u003e\u003cstrong\u003eProcessing Your Experience\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"3500\" data-end=\"3585\"\u003eGuided reflections to help put words to emotions that can feel impossible to explain.\u003c\/p\u003e\n\u003cp data-section-id=\"1a1tvqm\" data-start=\"3587\" data-end=\"3610\"\u003e\u003cstrong\u003eHonouring Your Baby\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"3612\" data-end=\"3666\"\u003eMeaningful ways to acknowledge and remember your loss.\u003c\/p\u003e\n\u003cp data-section-id=\"1s25oei\" data-start=\"3668\" data-end=\"3700\"\u003e\u003cstrong\u003eNavigating The Outside World\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"3702\" data-end=\"3798\"\u003eSupport for handling insensitive comments, pregnancy announcements, and difficult conversations.\u003c\/p\u003e\n\u003cp data-section-id=\"cqbb3a\" data-start=\"3800\" data-end=\"3828\"\u003e\u003cstrong\u003eFinding Your Way Forward\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"3830\" data-end=\"3905\"\u003eGentle guidance for carrying your grief while continuing to live your life.\u003c\/p\u003e\n\u003cp data-start=\"3830\" data-end=\"3905\"\u003e \u003c\/p\u003e\n\u003ch3 data-section-id=\"1vzxf4q\" data-start=\"3912\" data-end=\"3942\"\u003eThis Guide Is For You If...\u003c\/h3\u003e\n\u003cp data-start=\"3944\" data-end=\"3989\"\u003e✓ You're struggling to process a miscarriage.\u003c\/p\u003e\n\u003cp data-start=\"3991\" data-end=\"4055\"\u003e✓ You feel like others have moved on while you're still hurting.\u003c\/p\u003e\n\u003cp data-start=\"4057\" data-end=\"4098\"\u003e✓ You don't know where to put your grief.\u003c\/p\u003e\n\u003cp data-start=\"4100\" data-end=\"4159\"\u003e✓ You want support that feels compassionate and validating.\u003c\/p\u003e\n\u003cp data-start=\"4161\" data-end=\"4194\"\u003e✓ You need a quiet place to land.\u003c\/p\u003e\n\u003cp data-start=\"4161\" data-end=\"4194\"\u003e \u003c\/p\u003e\n\u003ch3 data-section-id=\"1c70flt\" data-start=\"4201\" data-end=\"4222\"\u003eImagine Feeling...\u003c\/h3\u003e\n\u003cp data-start=\"4224\" data-end=\"4251\"\u003e🤍 Less alone in your grief\u003c\/p\u003e\n\u003cp data-start=\"4253\" data-end=\"4291\"\u003e🤍 More able to honour your experience\u003c\/p\u003e\n\u003cp data-start=\"4293\" data-end=\"4338\"\u003e🤍 Better equipped to navigate difficult days\u003c\/p\u003e\n\u003cp data-start=\"4340\" data-end=\"4371\"\u003e🤍 Supported rather than rushed\u003c\/p\u003e","brand":"The Becoming Co.","offers":[{"title":"Default Title","offer_id":43360679264374,"sku":"TBC002","price":19.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/4986\/7638\/files\/Healingaftermiscarriage.png?v=1777622638"},{"product_id":"overwhelmed-mum-reset-guide","title":"Overwhelmed Mum Reset Guide","description":"\u003cp\u003eWhen Everything Feels Like Too Much\u003c\/p\u003e\n\u003cp data-start=\"4482\" data-end=\"4567\"\u003eThe laundry.\u003cbr\u003eThe mental load.\u003cbr\u003eThe constant interruptions.\u003cbr\u003eThe pressure to keep going.\u003c\/p\u003e\n\u003cp data-start=\"4569\" data-end=\"4653\"\u003eThis reset pack is designed to help you pause, breathe, and find your footing again.\u003c\/p\u003e\n\u003cp data-start=\"4569\" data-end=\"4653\"\u003e \u003c\/p\u003e\n\u003ch3 data-section-id=\"9zpwb6\" data-start=\"4660\" data-end=\"4686\"\u003eWhat You'll Find Inside\u003c\/h3\u003e\n\u003cp data-start=\"4688\" data-end=\"4747\"\u003e✔ Quick nervous system reset tools for overwhelming moments\u003c\/p\u003e\n\u003cp data-start=\"4749\" data-end=\"4813\"\u003e✔ Practical exercises to reduce mental load and decision fatigue\u003c\/p\u003e\n\u003cp data-start=\"4815\" data-end=\"4879\"\u003e✔ Reflection prompts to help identify what's really draining you\u003c\/p\u003e\n\u003cp data-start=\"4881\" data-end=\"4927\"\u003e✔ Gentle reminders that you're allowed to rest\u003c\/p\u003e\n\u003cp data-start=\"4929\" data-end=\"4987\"\u003e✔ Easy-to-implement strategies that fit into real mum life\u003c\/p\u003e\n\u003cp data-start=\"4989\" data-end=\"5035\"\u003e✔ A simple plan to help you feel more grounded\u003c\/p\u003e\n\u003cp data-start=\"4989\" data-end=\"5035\"\u003e \u003c\/p\u003e\n\u003ch3 data-section-id=\"9y326k\" data-start=\"5042\" data-end=\"5066\"\u003eInside The Reset Guide\u003c\/h3\u003e\n\u003cp data-section-id=\"xxsfh3\" data-start=\"5068\" data-end=\"5095\"\u003e\u003cstrong\u003eUnderstanding Overwhelm\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"5097\" data-end=\"5142\"\u003eLearn why overwhelm isn't a personal failure.\u003c\/p\u003e\n\u003cp data-section-id=\"n99s7l\" data-start=\"5144\" data-end=\"5173\"\u003e\u003cstrong\u003eNervous System Regulation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"5175\" data-end=\"5226\"\u003eSimple practices you can use in minutes, not hours.\u003c\/p\u003e\n\u003cp data-section-id=\"j5aueo\" data-start=\"5228\" data-end=\"5251\"\u003e\u003cstrong\u003eMental Load Support\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"5253\" data-end=\"5344\"\u003eTools to help clear the mental clutter and reduce the feeling of carrying everything alone.\u003c\/p\u003e\n\u003cp data-section-id=\"1351qzb\" data-start=\"5346\" data-end=\"5374\"\u003e\u003cstrong\u003eBoundaries Without Guilt\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"5376\" data-end=\"5433\"\u003eSmall shifts that create more breathing room in your day.\u003c\/p\u003e\n\u003cp data-section-id=\"16wrjt5\" data-start=\"5435\" data-end=\"5463\"\u003e\u003cstrong\u003eYour Personal Reset Plan\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"5465\" data-end=\"5530\"\u003eBuild a realistic approach to supporting yourself moving forward.\u003c\/p\u003e\n\u003cp data-start=\"5465\" data-end=\"5530\"\u003e \u003c\/p\u003e\n\u003ch3 data-section-id=\"1vrle2h\" data-start=\"5537\" data-end=\"5566\"\u003eThis Guide Is For You If...\u003c\/h3\u003e\n\u003cp data-start=\"5568\" data-end=\"5620\"\u003e✓ You feel touched out, exhausted, or overstimulated.\u003c\/p\u003e\n\u003cp data-start=\"5622\" data-end=\"5684\"\u003e✓ You're constantly thinking about what needs to be done next.\u003c\/p\u003e\n\u003cp data-start=\"5686\" data-end=\"5726\"\u003e✓ You feel like you're running on empty.\u003c\/p\u003e\n\u003cp data-start=\"5728\" data-end=\"5762\"\u003e✓ You're struggling to switch off.\u003c\/p\u003e\n\u003cp data-start=\"5764\" data-end=\"5807\"\u003e✓ You need support that works in real life.\u003c\/p\u003e\n\u003cp data-start=\"5764\" data-end=\"5807\"\u003e \u003c\/p\u003e\n\u003ch3 data-section-id=\"1c70flt\" data-start=\"5814\" data-end=\"5835\"\u003eImagine Feeling...\u003c\/h3\u003e\n\u003cp data-start=\"5837\" data-end=\"5870\"\u003e✨ Calmer during stressful moments\u003c\/p\u003e\n\u003cp data-start=\"5872\" data-end=\"5901\"\u003e✨ More in control of your day\u003c\/p\u003e\n\u003cp data-start=\"5903\" data-end=\"5941\"\u003e✨ Less weighed down by the mental load\u003c\/p\u003e\n\u003cp data-start=\"5943\" data-end=\"6003\"\u003e✨ More able to meet your own needs alongside everyone else's\u003c\/p\u003e","brand":"The Becoming Co.","offers":[{"title":"Default Title","offer_id":43360739819638,"sku":"TBC003","price":9.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/4986\/7638\/files\/Overwhelmedmumresetguide.png?v=1777626276"},{"product_id":"digital-product-1","title":"FREE - Help a Muma Out Tearaway List","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVisiting a new mum shouldn't mean just holding the baby.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhen a new baby arrives, visitors often ask:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cem\u003e\u003cspan\u003e\"Let me know if you need anything.\"\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe problem? Most mums are carrying so much mental load that figuring out what help they need (and then asking for it) feels impossible.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eHelp a Muma Out Tearaway List\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e takes the guesswork away.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis printable download is designed to be displayed somewhere visible in the home (on the fridge, pantry, noticeboard, or kitchen wall) giving friends and family simple, practical ways to genuinely help when they visit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eInstead of sitting on the couch cuddling the baby while Mum hosts, visitors can tear off a task and lighten her load in a meaningful way.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eIncluded Tasks\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✔ Fold a load of washing\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✔ Empty or stack the dishwasher\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✔ Refill Mum's water bottle\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✔ Make Mum a cup of tea\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✔ Vacuum a room\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e✔ Hold baby while mum showers\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eCustomisable Spaces\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWe've also included blank tearaway tabs so you can add the support that would make the biggest difference for your family.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIdeas include:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Take older siblings to the park\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Pick up a few groceries\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Walk the dog\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Read a book to the kids\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Tidy toys before leaving\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Tidy a small area\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Take rubbish out\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy You'll Love It\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e🤍 Reduces the mental load of asking for help\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e🤍 Encourages practical support from visitors\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e🤍 Helps partners communicate household needs\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e🤍 Creates a village without awkward conversations\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e🤍 Easy to print at home as many times as needed\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003ePerfect For\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eNew mums\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePostpartum families\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBaby shower gifts\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMeal train organisers\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePartners wanting to support Mum\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAnyone building a more supportive village\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause sometimes the most helpful thing someone can do isn't cuddle the baby.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt's folding the washing.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Becoming Co.","offers":[{"title":"Pink","offer_id":43552398966902,"sku":null,"price":0.0,"currency_code":"NZD","in_stock":true},{"title":"Green","offer_id":43552398999670,"sku":null,"price":0.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/4986\/7638\/files\/Help_a_muma_out_images.png?v=1781834742"}],"url":"https:\/\/thebecomingco.co.nz\/collections\/e-guide.oembed","provider":"The Becoming Co.","version":"1.0","type":"link"}